Product Trends

WELLNESS

Walnut Announces Strategic Partnership with Leading Canadian Fintech Neo Financial. Yahoo, October 13, 2022.

Walnut announces its latest partnership with the Canadian fintech giant Neo Financial to support their recently launched subscription-based credit card reward Bundles. Bundles give customers the flexibility to subscribe to specific insurance and reward plans based on their needs and lifestyle, such as travel, everyday spending, mobile protection, and health and wellness.

Dubai National Insurance in Partnership with Wellx Unveil a Unique Insurance Product – ‘Wellx’. Press release, November 15, 2022.

Dubai National Insurance partnered with Wellx, the region’s first wellness-backed insurance platform, to launch “Wellx Fit,” a unique insurance product that offers all policyholders a complimentary Fitbit device to track activity and stay on top of their health goals. Customers can earn a cashback reward and gain access to Wellx partners.

Foresters’ Financial Launches Foresters Moments Grants. PR Newswire Europe, November 1, 2022.

Forester’s Financial launched a benefit to keep members connected, overcoming loneliness and isolation together through community activities. Foresters Moments is a grant designed to reduce the social isolation that may be experienced by its members. Nearly 1.3 million members can apply for this grant.

Lincoln Financial Group Announces Launch of Financial Wellness Marketplace for Employer Customers. Business Wire, December 15, 2022.

Available through Lincoln's proprietary WellnessPATH(R) solution, the marketplace will connect employees with financial wellness resources, starting with student debt solutions in 2023. In partnership with Candidly, a leading student debt management platform, it offers users options to plan, borrow, repay, and reassess their debt and provides support and assistance.

Highmark Health Launches Pilot Program Providing Medically Tailored Meals. Medcity News, December 7, 2022.

The six-month pilot program aims to support 1,000 insurance members at risk of food insecurity who suffer from certain chronic conditions. Members will receive two medically tailored meals a day, as well as coaching and social work to help them lead a healthier lifestyle.

Assured Allies Launches NeverStop, Creating a New Era of Successful Aging for the Growing, Wellness-Motivated 55+ Market. Press release, November 15, 2022.

NeverStop is an indexed hybrid long-term care (LTC) annuity with a wellness program. The launch of NeverStop, a science-backed wellness program designed to create the next generation of LTC insurance that delivers benefits to individuals. Customers can enrol as early as age 55 and can be rewarded with additional insurance cover based on their level of participation.

Aflac and Trupanion Announce Joint Venture – Aflac Pet Insurance in Japan. Press release, November 10, 2022.

Aflac Pet Insurance will start offering pet medical insurance that covers the unexpected care of pets in the second half of 2023, pending the necessary regulatory approvals.

Petco Partners with Nationwide. Coverager, October 27, 2022.

Petco Health and Wellness Company and Nationwide announced plans for a multi-year partnership to co-develop integrated and affordable pet health, wellness, and protection solutions for every stage of a pet’s life. These new offerings will be available in 2023 and will include Petco’s vital care program.

Chewy Expands CarePlus with New Lemonade Pet Partnership. Press release, October 20, 2022.

Chewy is expanding CarePlus, its exclusive suite of insurance and wellness offerings, with new plans provided by Lemonade Pet, Lemonade’s highly rated pet health insurance product. Customers can select and create customized plans.

Priority Health and Kroger Health Announce Co-Branded Plans To Meet Whole-Health Needs. Press release, October 4, 2022.

The two co-branded plans, PriorityMedicare + Kroger (PPO) and PriorityMedicare D-SNP + Kroger (HMO), will be available in eight counties in Southeast Michigan beginning in January 2023. Eligible members enrolled in one of these plans will have benefit allowances redeemable that can be used at Kroger stores to buy nutritious food and health and wellness items.

Healthy Blue and EVERFI Bring Critical Health and Wellness Education to Students Across Kansas Communities. PR Newswire, October 13, 2022.

Healthy Blue and Everfi launch an interactive health and wellness initiative across select communities in Kansas. The initiative includes a suite of digital courses covering topics such as mental wellness, prescription drug safety, and healthy habits.

Tool to Measure Workplace Mental Health Backed by 40 Corporate Partners (Including AXA and Aon). Insurance Journal, October 4, 2022.

A coalition of corporate, academic, and non-profit partners, including the Bank of America and the insurer AXA SA, has developed a tool that employers can use to measure and improve their workers’ mental health. The Mental Health at Work Index will score the effectiveness of an organization’s mental health programs and recommend enhancements. AXA will pilot test the index.