Product Trends

WELLNESS

Australia's AIA Health Gives Apple Watch to Members as it Makes Them 35% More Active. Tech Times, February 15, 2022.

AIA Health is giving away an Apple Watch to members who hit their fitness goals, which resulted in an average 35% rise in activity for its users. The age group with the most increased activity were people over 50 years of age.

Optimity Launches Digital Wellness Platform for Underinsured Canadians. Business Wire, February 9, 2022.

The Partnership with Walnut gives Optimity Premium users affordable access to premium fitness and wellness platforms. The product is designed to help people without insurance – more than 30% of Canadians – achieve their health goals through discounted insurance coverage and access to top wellness platforms Headspace Plus, ClassPass Digital, and Dashlane Premium. Optimity Premium is available in Canada through the Optimity app, which can be found on both Google Play and App Store. People can sign up in the app for $9.99 per month.

Foresters Financial Introduces New 'Purpose and Community' Feature for Foresters Go Wellness App . Press Release, January 12, 2022.

The “Purpose and Community” feature enables members to earn Rewards Points for engaging in volunteerism, mentoring, and sustainable environmental initiatives. Members can redeem the rewards points they earn for merchandise (e.g., tablets, smart watches), gift cards, or charitable donations.

Begin your wellness journey with Cathay and enjoy premier health coverage from CignaEnjoy MarketScreener, February 16, 2022.

Cathay is launching a strategic wellness and insurance collaboration with Cigna Hong Kong* with the exclusive Cigna Cathay Premier Health Plan. Cathay rewards Hong Kong-based Marco Polo Club and Asia Miles members with miles as they take steps towards sustainable, better health. Members insured under any of the four Cigna health plans can earn 5x miles on Cathay’s wellness journey when completing their daily wellness goals on the Cathay app.

FWD Introduces FWD Wellness Pass Offering Unlimited Access To Discounted Wellness Services Of More Than 1,400 Providers. Macau Business, January 12, 2022.

The FWD Wellness Pass, offers Hong Kong citizens flexible and affordable access to a diverse suite of medical and wellness services. Members can choose from a three-, six-, or 12-month membership for up to three family members. FWD Wellness Pass connects members to a comprehensive healthcare network of more than 1,400 medical and wellness service providers across Hong Kong.

HDFC ERGO Launches VAULT, an Industry-first Digitally Enabled Rewards Program. Product brochure, March 29, 2022.

VAULT is a customer engagement-based membership program. Eligible customers will be incentivized with reward points based on meeting specified criteria or actions. Some of the actions include undertaking a medical check-up and sharing a medical data report.

Mahindra Insurance Brokers Partners with Tata 1mg for Wellness Solutions. Press Release, January 27, 2022.

Mahindra Insurance Brokers and Tata 1mg will design programs around health and wellness, and customise packages for corporations, their employees, and their families, addressing unique health needs. Benefits include 24x7 tele-doctor access, 1-1 counselling support, home sample collection, discounts on pharmacy, health check-ups, medical devices, personal care, supplements, and other facilities.

Wellness HMO Launches App to Provide Affordable, Diverse Healthcare Services. NewsApp.ng, February 9, 2022.

The new App is the first of its kind in Nigeria. It gives users the freedom to choose and customize the healthcare plan that suits their budget. Customers can choose from a range of hospitals on the app.

Interseguro and Betterfly Come Together to Offer Insurance that Rewards Healthy Habits. Archyworldy, March 19, 2022.

Betterfy and Interseguro presented an alliance that will reward Peruvians through an innovative digital application and life insurance coverage that grows at no cost. Betterfly, which will begin its operations in Peru in June 2022, said that Interseguro will be the strategic partner with which they will jointly launch their application.

Hollard Life Partners with Lotus Detox and Wellness Centre to Bring Well-Being and Security to Customers. Joy business, February 14, 2022.

Hollard Life Assurance has partnered with leading wellness company Lotus Detox and Wellness Centre. The partnership will reward their premium customers with a free life insurance package of up to ¢20,000. The programs include detox, weight loss, pain relief, and stress relief.

Wellx Launched Region’s First Lifestyle-Based Health Insurance Solution. Khaleej Times, February 9, 2022.

Individuals, SMEs, and companies in the UAE can now explore a brand-new, digital-first, wellness-backed insurance experience through Wellx. The benefits Wellx offers include everything from advanced wearable technology and gym memberships, to access to health professionals, nutritionists, and life coaches. Customers can earn cashback rewards when they hit their personal fitness or wellness goals.

Wellx.ai Partners with WHOOP to Provide Hyper-personalized Insurance. Middle East Insurance Review, March 1, 2022.

Customers who purchase insurance through Wellx.ai will gain access to WHOOP wearable technology and advanced analytical insights. Individuals who achieve health performance goals will earn cash back rewards through the Wellx.ai insurance program.

Sureify, ForMotiv Expand Partnership for Behavioral Data. Fintech, March 25, 2022.

Sureify will expand its partnership with ForMotiv, a leading provider of digital behavioral science and user intent scoring solutions, to bring another highly sophisticated layer to Sureify’s offerings. ForMotiv uses machine learning to score user intent by capturing a user’s digital body language, then translates this raw behavioral data into easily digestible “intent data” and scores that enable carriers to provide next-generation digital experiences tailored to everyone.

Cigna Europe Launches Mental Health Initiative to Support Whole Health. Press Release, March 22, 2022.

Cigna Europe has launched a new mental health initiative for multinationals and international organisations to better support employee wellbeing. The initiative includes the following tools: Cigna cCBT,Elevate (an extended clinical intervention programme), and Konterra Ad-Hoc Services (offering a range of tailored mental health and resilience services and IEAP professional counselling services).

Healthy.Io and Medica Team Up to Support Kidney Health. PR Newswire, March 16, 2022.

Healthy.io, the global leader in transforming the smartphone camera into a medical device, and Medica, a mission-driven nonprofit health insurance plan, announced a pragmatic trial giving at-risk plan members the ability to test their kidney function at home. The Healthy.io test measures the protein albumin in urine, which is a marker for kidney disease. Kits are delivered to a member's home, and they use their smartphone to scan the dipstick for immediate results.

Total Rewards by Sonic Boom Answers Market Demand for Rewards-first Wellness Platform. Press Release, February 8, 2022.

Total Rewards is a standalone rewards-focused wellness program. The incentive management platform provides companies with customized reward designs in addition to tracking and managing wellness activities.