Hong Kong
AIA celebrates the grand opening of ‘AIA Alta Wellness Haven’ Press release, September 28, 2023.
AIA Hong Kong’s HNW Proposition, “AIA Alta Wellness Haven,” provides dedicated health and wellness services for AIA Club Alta members. This addresses high net worth (HNW) customers’ discerning needs for one-stop financial and health advisory services.
India
Max Life launches its flagship health and savings offering – Secured Earnings & Wellness Advantage Plan – SEWA – and introduces Max Fit Wellness App for customers to encourage mindful living. PR Newswire, September 20, 2023.
It is a first-of-its-kind comprehensive solution combining life insurance, savings, health, and wellness benefits. It offers a comprehensive plan that covers hospitalisation, ICU, surgeries, critical illness, disability besides life cover. It includes the wellness app Max Fit exclusively for SEWA customers to reward healthy lifestyles. There are additional benefits for women and transgender customers.
India
Tata AIA Pro-Fit launched. Press release, August 27, 2023.
Tata AIA Life Insurance has launched Tata AIA Pro-Fit, which provides comprehensive coverage for one’s medical expenses and health and wellness benefits and presents an opportunity for wealth creation. Tata AIA Pro-Fit comprises Tata AIA Smart Health, A Unit-Linked, Non-Participating, Individual Health Insurance Plan); Tata AIA Sampoorna Health, A Non-Linked, Non- Participating Individual Health Rider; and Tata AIA OPD Care, A Linked, Non-Participating, Individual Health Rider.
Malaysia
Empowering the Next Generation with the Gift of Financial Literacy. Press release, August 25, 2023.
Prudential Assurance Malaysia Berhad and Pandai Education partnership will give Malaysian students access to a financial literacy curriculum on Pandai App. It provides free access to six Cha-Ching lesson plans on the fundamentals of money management.
United States
Nova Launches Innovations Lifestyle Benefits. Press release, September 2023.
Lifestyle benefits, also referred to as Lifestyle Spending Account (LSA), are provided in addition to a traditional health plan, allowing employees the option to spend funds on eligible products and services to best meet their needs. Employers can choose the products, services, and activities they want to cover.
United States
Cigna Healthcare and Virgin Pulse Launch Personalized Digital Experience for Individuals to Improve Health and Vitality. ENP Newswire, August 10, 2023.
The new platform, available on myCigna, is part of Cigna Healthcare’s commitment to empower individuals – and workforces as a whole – to make better health choices and develop better habits throughout their health journey. The Virgin Pulse platform uses AI-powered technology and behavior change science to empower customers to take control of all aspects of their health.